Join hosts Raimonda Jan and special guest Lauren Penny as they discuss the art of creating memorable events and unlocking hidden revenue streams through sponsorships. Lauren, with over 22 years of event industry expertise (including FIFA World Cup and London Olympics), shares invaluable insights on leveraging sponsorships as a vital revenue source for businesses, particularly those led by women. Learn about strategic planning, partnership building, and avoiding sponsorship pitfalls to enhance event credibility and financial success.
Key Discussion Points:
• Importance of sponsorships in event revenue generation
• Early planning strategies for successful sponsorship integration
• Aligning partnerships with target market for maximum impact
• Strategic event planning tips for business growth
• Common sponsorship mistakes to avoid for event success
Show Highlights
• 00:00 Introduction
• 02:29 Lauren Penny: A Journey from Mega Events to Business Empowerment
• 07:01 The Power of Sponsorships in Event Monetization
• 12:28 Maximizing Event Success: Strategies and Insights
• 19:48 The Iceberg Effect: Mastering Event Planning and Execution
• 32:31 Closing Thoughts and How to Connect with Lauren Penny
✨ About Lauren Penny ✨
Lauren is a Monetisation Event Expert & Founder of Branchd Out. She brings 22 years of worldly experience having planned and executed mega events around the world, namely: FIFA World Cup Qatar 2022, Olympics Games London 2012, Commonwealth Games Melbourne 2006, Australian Tennis Grand Slam, Australian Superyacht Rendezvous, plus more. She owns and operates two event businesses, has worked on events from the mega to boutique, from online to in-person. In 2023 both businesses were finalists at the Beam Awards. Lauren works with women coaches and service providers earning multiple 6 to 7 figures with a repeatable sales strategy using in-person events and multiple revenue streams. Clients experience sold-out events and launches, triple their revenue using her signature methods and have peace of mind as her team takes care of the production.
She is an International Speaker, and the Chair of Major Events Business Group – Queensland and has a book underway in 2024. Lauren is the mother of two girls, has traveled to over 50 countries, and is passionate about helping educate girls in Sri Lanka.
✨ About the Women Thrive Podcast ✨
The Women Thrive Podcast features women from all around the world with their inspiring stories of how they have conquered personal challenges and found a way to rise and thrive.
Listen to the stories of entrepreneurs, speakers, authors, experts, and business owners from all walks of life inspiring and empowering women globally. We cover topics of leadership, business success, mindset, spirituality, marketing and visibility, media and PR, and many more.
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Top 5 Sponsorship Mistakes to Avoid Free Copy
