In this episode, our guest, Sarah Lloyd, talked about the importance of storytelling in PR to make a message stronger, create a strong media presence, and make a difference in people’s lives. Sarah shares her journey from experiencing severe postnatal depression to establishing her own conscious PR and communications brand, Indigo Soul.
The conversation explores the process of finding personal stories, understanding the right audience, having a purpose, and ultimately presenting the story to the media. Sarah also highlights the significance of boundaries and integrity in storytelling, emphasising the need to be comfortable with one’s narrative and share it genuinely.
✨ Exceptional Highlights
1. Women need to be celebrated and heard: Recognition and acknowledgement of women’s experiences are essential for fostering a supportive and empowering environment.
2. PR is a relationship with yourself and with the wider world: The practise of public relations extends beyond external connections to include a profound relationship with oneself, emphasising authenticity and sincerity.
3. Our stories are a part of us, they do not define us: Understand that our narratives are integral aspects of our identity but do not singularly define us.
02:38 Sarah’s Journey into PR
07:05 The Power of PR and Storytelling
10:51 The Healing Aspect of Sharing Your Story
15:48 First Steps to Start Your PR Journey
28:37 The Importance of Boundaries in PR
33:06 Closing Remarks and Contact Information
✨ About Sarah Lloyd ✨
Sarah Lloyd is a cheerleader for the Divine Feminine and Femme leadership. And also an award-winning PR expert, author, writer, radio show host and mum of two.
In the media and PR business for 25 years, Sarah quit her global corporate PR role in 2017, in a bid to be a master of her own destiny, follow her passions and to bring a better balance to life. ISPR was created and now serves entrepreneurs & authors, mind, body & spirit brands, innovative technology and health & wellbeing businesses.
An intuitive and Reiki Energy Master herself, Sarah specialises in working in ‘flow’ so has thrown the rule book out the window. Her mission is to teach and guide others to share their stories, without fear, on their terms.
Creator of her own brand of magic based, conscious PR and communications – her Alchemy strategy sessions help to ignite the fire within, acknowledge blocks, and help to transmute all that has held clients back from stepping up and sharing their mission and purpose.
✨ About the Women Thrive Podcast ✨
The Women Thrive Podcast features women from all around the world with their inspiring stories of how they have conquered personal challenges and found a way to rise and thrive.
Listen to the stories of entrepreneurs, speakers, authors, experts, and business owners from all walks of life inspiring and empowering women globally. We cover topics of leadership, business success, mindset, spirituality, marketing and visibility, media and PR, and many more.